BMW is pushing boundaries on Dubai’s digital billboards and OOH scene with the “First Ever XM” model. The automotive brand made moves with its previous OOH appearance for the 7 Series Sedan. The first high-performance vehicle with an electric system is presented to the OOH audience by BMW. The BMW XM is equipped with a plug-in hybrid system that combines a V8 gasoline engine with an extremely potent electric drive. The BMW XM is the brand's first original vehicle since the BMW M1. The high-performance SAV's exterior design features carefully made embellishments that pay homage to the storied mid-engined sports car. The ad copy entices potential customers with “Declare Your New Possible”, a statement that falls in line with XM’s marketing and its edgy, daring persona. An extravagant appearance, the freshly developed M HYBRID drive system, and the progressive luxury atmosphere inside the BMW XM join together to produce a new take on the Sports Activity Vehicle, captivating all eyes drawn onto the visuals and the video where the car speeds and zooms along a cinematic road. The OOH campaign by BackLite Media and Media World arrived at Dubai’s hoardings and digital screens in the third week of February.
