Levi’s is throwing a fiesta for their 501 jeans’ 150th anniversary with 6thStreet.com in an outdoor marketing campaign in Dubai! Their last appearance on Dubai’s streets encouraged the shopping addict inside the UAE’s OOH audiences and those into edgy fashion wear. Through the mobile app, you can scroll and shop for Levi’s on 6thStreet.com. In order to commemorate the 150th birthday of its most recognizable design, Levi's 501 denim, the brand created this advertisement across Dubai with the caption “The Greatest Story Ever Told”, which begs the question, what is the story behind the legendary jeans? On May 20, 1873, a patent for copper rivets on work trousers was issued, and since then, it has evolved into the most distinctive and significant article of apparel ever made. The 501 families have transcended time and culture, appearing in wardrobes throughout decades as a blank canvas for rule-breaking, do-what-you-want fashion. The Levi's 501 family is still a favorite among customers worldwide even though the current denim period is characterized by looser and more casual sizes for both men's and women's clothing. This is a piece of clothing that has been there in your grandpa’s wardrobe, your aunt’s road-tripping bag, and stolen between your best friend and her sister. 6thStreet.com’s campaign, assisted by Media 247, has risen on Dubai’s hoardings in the third week of February.
