TMG Holding shares that they are now closer to West Cairo inhabitants with its OOH branding campaign

With a land bank of 53 million square meters, Talaat Moustafa Group (TMG) Holding is a major conglomerate with a particular emphasis on constructing integrated communities, including but not limited to mixed-use real estate and hotel projects across Egypt's important cities. TMG pioneered the gated community concept with its groundbreaking projects Al Rabwa - Al Sheikh Zayed City and Mayfair - Al Sherouq City.

With a clear reference to their success and a transparent vision, TMG utilized the out-of-home spaces of Greater Cairo in August 2022 to advertise and rebrand Noor; A smart and eco-friendly residential project in the New Administrative Capital.   

For the first outdoor campaign in 2023, TMG launches a branding campaign for West Cairo inhabitants! The real estate developer shares one of its visions by highlighting that they are “Now Closer with a New Office Branch” in “Arkan Plaza - Sheikh Zayed”. The ad message for the campaign is written in Arabic with the objective to connect with all OOH viewers and potential property purchasers.  

Learn more insights about the campaign by checking out Monitoring Out-of-Home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai)

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