Baheya Cancer Hospital has been a true pillar in helping of breast cancer patients in Egypt. It has not only been a guiding light in the lives of many people but it’s also been a true hope for the lives of their families and friends. In its previous campaign, Baheya was inviting everyone to join in and help the patients by giving people stats on the chemo sessions at the hospital. In this campaign, Baheya goes in with another powerful yet moving slogan. With ‘Get her back to her children’s arms’ as its tagline with the picture of a mother and her kid as the background picture, the campaign suggests a lot of emotionality and love. The billboard is urging people to ‘donate to breast cancer fighters’ by providing them with all the ways to donate and accounts to donate on by giving them the information on the billboard’s visuals. The campaign is sponsored by Egypt Post, National Bank of Egypt, Juhayna, Banque Du Caire, Banque Misr, and Fawry. Baheya is a cause that we should all get behind, to make it easier for the families and people who are struggling, in the hope for a better future and life. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Baheya’s newest campaigns.
