Deliveroo Plus, one of the best delivery apps in the UAE, originally headquartered in London, is now here with an outdoor campaign for the first time in Dubai, launched in the UAE in 2015 and has been partnering with some of the UAE’s best-loved restaurants ever since to bring great food straight to people’s front doors. In this awareness campaign, Deliveroo is building its brand presence so it can get more noticed in the UAE market. Deliveroo’s message behind the campaign is to notify customers with a month of irresistible deals every day, Deliveroo Plus gives you the choice of free delivery on an unlimited amount of orders for a fee per month. If anyone makes at least one order every week, it's worth considering as it may save some money! Displaying snippets of delicious food in the ad campaign along with a call-to-action encouraging road-viewers to sign up now! The campaign has been provided by Phi Advertising, Hypermedia, BlackLite Media, Contour Media, and Media World in the third week of February as uni-poles, hoarding boards, and digital screens.