As spring and summer are just around the corner, Comfort harnesses our yearning for the freshness of spring and summer with a new lush fragrance softener launch. Following their prior campaign, Comfort’s one-of-a-kind cleaning product formula debuts on UAE’S billboards once again, this time with surpluses freshness. The new campaign screams freshness, spotlighting Comfort’s two new lush softener scents “Tropical Coconut & Lush Bamboo”. The ad design reflects the scent’s true organic nature by adding realistic images of coconuts and bamboo in the background of each new scent, highlighting the utter realness of Comfort’s fragrances. The campaign encourages onlookers to try Comfort’s concentrated natural fabric softeners, with their lush natural fragrances, dermatologically tested, 60% plant-based formula, containing 100% natural extracts. The “Awaken Your Senses” Comfort campaign struck Dubai’s hoarding billboards in the third week of February alongside Contour Media.
