Du has popped up on the UAE’s DOOH scene with limited-time offers on the new Samsung Galaxy S23 mobile phone, after their prior appearance. Interested clientele can also check out more information about Samsung’s new phones in their latest OOH campaign here. With a 12 or 24-month contract, the Samsung Galaxy S23 5G launch deal entitles you to 300GB of free data for 180 days. “Epic moments with 300 GB on us” entices Dubai’s DOOH audience with this offer, “On select plans”. You can also purchase the phone itself, “Starting at AED 121/month”. The Samsung Galaxy S23 series is presented on the visuals in various colors, showing off its epic camera, all operating with “5G”. When you open the telecommunications brand’s website mentioned on the digital screens, customers are first bombarded with the same visuals of the “Epic moments”, but on their screens. This repetition is a clever marketing strategy from Du, while also offering greater value online through free delivery and receiving in 24 hours. This new campaign by BackLite Media and Hypermedia arrived on Dubai’s digital screens in the third week of February.
