What started off with just a few exhibitors showing off their pieces back in 1993, has now turned into one of the biggest events & exhibitions in the Middle East. The Watch & Jewellery Middle East Show now features some of the most expensive and exclusive watch and jewelry line-ups in the world, featuring master jewelers from across the globe. Like their prior appearance, the Watch & Jewellery Middle East Show offers mega prizes, from luxury cars to 1kg Gold. This bi-annual event attracts the attention of connoisseurs with a special interest in gold and diamonds, and the outdoor campaign showcases just a glimpse of what the event is all about. The ad spaces host two models almost entirely encased with gold, highlighting the exhibition's strong gold aesthetic. The outdoor showcase notes the event running date, 8 - 12 March, as well as the location, that being The Expo Centre Sharjah. Lastly, the billboards honorably mention some of the entities involved in the event coming to life, from the organizers to the sponsors. The overall outdoor campaign is extremely elegant, spotlighting the event’s uniqueness and flare. This new campaign struck Dubai & Sharjah roads in the third week of February upon lampposts, uni-poles, and hoarding billboards.
