Production house Sea Cinema excitedly unveiled the big entertainment play ‘Charlie’ revealing their first campaign on Cairo’s out-of-home mediums! Theatro Arkan will present a musical play about the life of one of the world's most famous cinema performers, Charlie Chaplin, and the extent of his impact on the international film industry. The play tells his tale from a human perspective, shedding light on the stages and challenges he overcame during his journey and artistic work. The big displays show off a massive image of a group of individuals who are presenting the play who are Mohamed Fahim, Ayman El Shewy, Nour Kadry and Dalia El Gendy all dressed in early twentieth-century Western attire, one of whom appears to be famous British comedian and filmmaker Charlie Chaplin, with Charlie’s logo emblazoned in gold letters across the center with the whole theater crew names listed on the bottom of the billboard. Curious to know more about Charlie’s campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the campaigns.
