Mcdonald’s, everyone’s special comfort place, invaded the OOH scene in Dubai with a fun and creative campaign. Mcdonald’s never fails with its creativity and eye-catching billboards, in its previous campaign, it promoted its coffee, so everyone can stay fresh and awake. The fast food chain has always been known for its attention-grabbing campaigns. In this one, it’s promoting its limited-edition McSpicy sandwich. When we say it invaded the streets, we mean it. From digital screens to hoardings and lampposts and unipoles in Dubai and Sharjah, it’s hard to look anywhere without finding the new McSpicy sandwich in front of you. The campaign features a giant picture of the sandwich alongside a bold red font that has flames going out of it to indicate “the spiciness” featuring a tagline that says “The McSpicy Is Back” urging all its lovers to go get it fast. Mcdonald’s innovative campaigns always break the momentum in the OOH scene, making room for even bigger and more creative campaigns. The campaign also found its footing with the support of great media providers Arabian Outdoor, Rimal, Media 247, Hypermedia, and Site Global.
