After his latest campaign with Etisalat last Ramadan, Egyptian actor Ahmed Ezz came back with another outdoor advertising campaign for Etisalat by e& after the rebranding. The ad copy includes the taglines: “A bigger part of the world” and “The Network is Going Places, Try it Yourself!” and a photo of Ahmed Ezz holding a mobile phone in the desert showing that the network is going wider and stronger after the improvements. The campaign has been spotted in more than one cluttered location such as Downtown New Cairo, which indicates a Geo-distribution that targets a broad audience and therefore introduces the campaign to a newer demographic. It also came in different shapes and sizes to catch the eye of people walking or driving from any direction. Moreover, they used Egypt’s mother tongue, the Arabic language, to communicate with almost every demography on the street. It’s worth noting that Etisalat Misr officially started its business in 2007 and attracted one million subscribers in the first fifty days of the launch of its operations. Now, it’s owned by e& which is currently operating in 16 countries across Asia, the Middle East, and Africa. And a few months ago, after the rebranding, Etisalat launched a new ooh campaign to announce sponsoring Al-Ahly Club Learn more insights about Etisalat by e& campaign by checking out Monitoring Out-of-Home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai)
