Singer, lyricist, and activist Willow Smith is back as the face of the surreal ad and personifies MUGLER’s ethereal Alien Goddess perfume. Mugler has arrived to Dubai’s DOOH media, spreading the flowery, ambery scent all over the cosmetics and personal care world. Since its inception, MUGLER has created daring works that inspire the most imaginative fantasies, with enigmatic products that transcend space and time. The sacred promise of womanhood and hope is presented by Alien Goddess. The aroma of MUGLER is the evocation of a magical world that promises to transform the ordinary. It is an incandescent solar hug, worn by an extraordinary woman who surrounds herself with a luminous glow wherever she travels, decked out in gold and ethereal makeup to represent that on the visuals. Along with the perfume name and its gem-shaped bottle, MUGLER’s logo is floating on a pink and purple sky of outer space. The French house recruited the star, claiming that Smith is the earthly manifestation of the perfume and symbolizes a new era of femininity. It seemed like a match made in paradise when it was revealed that the star would front their campaign. Willow was the ideal choice to be the face of the perfume due to her ethereal, otherworldly appearance and love of spirituality. Indeed, the star's social media is rife with references to philosophy, and mythology that elevates the latest ad image. MUGLER’s campaign by BackLite Media dazzled Dubai’s DOOH audiences in the second week of February.
