No matter how hard anyone works to ensure that they’re always prepared for whatever life throws at them, unplanned occasions often arise in which people realize that they need something they don’t have, and let’s not forget the hassle of thinking that comes along with people's mind when they don’t have enough time to pick up specific groceries for those specific occasions, right? Have a little faith in the largest supermarket chain, Carrefour, to get it all in the time span of 60 minutes to help stack up all your house groceries and needs in a blink of an eye through this OOH campaign. Their last outdoor appearance was a while ago in the Grand on Gold campaign. The strategy Carrefour used in the campaign was in the form of asking questions to the target audience, ‘Last minute BBQ?’, ‘Last minute dinner dates?’, ‘Last minute getting together with your friends?’, ‘Last minute gift?’. All these questions were placed on the billboard while displaying all food, ingredients, and tools needed for each and every one occasion, assuring all your orders will be delivered in no more than 60 minutes only! The campaign emerged on Dubai’s wall wrappings, lampposts, and digital screens in the second week of February by Emirates Neon Group (ENG) and Group Plus.
