Vodafone is here again with a new campaign to promote one of their popular products, which is the “Flex system.” After their previous campaign with another brand ambassador, Mohamed Salah, to promise “double the network.” This campaign depends on another appearance, Yasmin Abdulaziz, which is a brilliant choice, especially when she has a long history of advertising experience since she was a little child; simply, she has an effortless charisma. The campaign’s motto used a very easy-to-understand daily Arabic to make it easy for everyone to understand the message. “Stick to Flexes and Stay Carefree” was enough message to send the vibes of a dependable package that you can entirely rely on. Along with Vodafone’s logo, you can find other services, such as a subscription to WatchIT, Shahid, and Anghami Plus. You will get those memberships once you subscribe to Flex by Vodafone. The geo-distribution was extremely wide, as you can come across the campaign in multiple OOH sizes and in different spots, such as important bridges and main streets, along with digital screens. It’s worth mentioning that Yasmin Abdulaziz was a brand ambassador for another telecom company last year. Which makes Vodafone is the second to have her as an ambassador. Curious to know more about Vodafone’s campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the campaigns.
