Scan, Donate & Share the love, that’s all you have to do to have a hand in such a momentous campaign. Following their prior campaign, FLO is back on Cairo’s billboards in celebration of Valentine's Day, giving back the purest kind of love, through donations to the Magdi Yacoub’s Heart Foundation. FLO creates a special bottle design for the “Purest Kind of Love” campaign, where the logo is surrounded by little doodles signifying this astounding campaign, like white doves, a child flying a kite, a microscope as well as a face mask. The bottle design facilitates donations by providing the consumers with a QR code to enable them to donate to this amazing cause. The Magdi Yacoub’s Heart Foundation logo is also placed on the bottle, as well as the billboards itself. The campaign is extremely heartwarming, encouraging onlookers to donate as well by placing an enlarged version of the QR code on the billboards as well, for anyone who would like to donate. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about FLO’s campaign.
