The Japanese car brand is best known for manufacturing practical and economically friendly vehicles that fit the needs of city inhabitants. Ever since Al Rostamani Trading Company became the official distributor for Suzuki, and we have seen the brand in the out-of-home spaces of the United Arab Emirates. The most recent appearance for the automotive distributor on Dubai’s out-of-home was last month, with January 2023’s marketing objective to raise a branding campaign for Suzuki’s diverse vehicles to fit the needs of different car owners. The ad message for the campaign is that “All You Need For Every Journey” is Suzuki. Using the same background layout and OOH spaces of the previous campaign, Al Rostamani uses hoarding spaces to excite OOH viewers with an upcoming model that aims to revive the feeling of driving a big car. With the ad message “The Grand Legend is Back” written using a red-colored font, the message captures the attention of viewers from afar. What will the car model’s name be? What features will it offer? Is the car suitable for city drives or desert adventures?
