Havoline, owned by Chevron, is a motor oil brand that provides for gasoline-powered automobiles, tractors, fleets, and leisure vehicles. Your most valuable asset is protected by Havoline with Deposit Shield Technology motor lubricants, which are suitable for both new and high-mileage engines. The oil and gas company highlights three oils in this campaign; the Havoline Motor Oil, the Havoline PRP-DS Full Synthetic Motor Oil, and the Havoline Synthetic Technology Motor Oil. Their ad copy reads, “The motor oil that readily protects your engine”. Their products, superior traditional motor oil with Deposit Shield Technology, are made to guard against sludge, contamination, and deposits in outdated engines. made specifically with cutting-edge additive technology for ongoing wear prevention, with options for high mileage. Customers all over the world have relied on and tried Havoline motor oils for more than 100 years to offer engine efficiency and protection in everything from Formula 1, NASCAR, and Le Mans to the rigors of daily driving. Engine deposits reduce speed and fuel effectiveness by causing friction. Even under the most difficult driving circumstances, Havoline's Deposit Shield technology helps shield engine components from the relentless assault of damaging deposits and attrition. The campaign was launched in the second week of February on uni-poles and bridge billboards, by Emirates Neon Group (ENG).
