Following WE’s most recent campaign with six well-known ambassadors, and its extensive rebranding, WE, Egypt’s primary telecommunication company, decided to have its place in Cairo’s Arena with Egypt’s famous trap sensation Afroto carving out his paths on the outdoor advertising billboards. With a powerful campaign slogan, “the internet is your game”, the new WE Sonic packages for terrestrial, made for fixed internet, one gets double the gigabytes while gaming and streaming by enjoying the fastest internet with the highest upload, maximum internet speed, and lowest lag while gaming, all that with a representation of the famous Afroto on the billboards in a parachute game style as a way to show him in the eyes of a gamer/streamer. In addition to WE stating that ‘one will play with the internet games’, stressing how strong of a tool it will be. As for the campaign’s choice of influencer to represent the ad, WE's choice of brand ambassador Afroto has been the perfect fit for the campaign, guaranteeing it has made a tremendous success by reaching the right demographic GEN-Z’s since they are proven to drive the growth in the hip-hop genre so Afroto is exactly what the audience would want to see on a billboard and dig more into purchasing. We’s sonic packages that are made especially for gamers! Besides, we all know investing in a good brand ambassador to be the star of the show helps in exerting influence over a large segment of the audience. Catch more insights and details about WE's a campaign by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.