Saula, the famous candies brand, just came up with the famous eclairs candy to give us a nostalgic feeling of the classic caramel filled with chocolate candies we used to have back in the days that was produced by another confectionary brand. This campaign is a branding campaign to introduce the new product to the audience in a succinct, straight-to-the-point way, as the artwork shows a pack of the candy with the name and the definition of it. The candy chose the purple color, which symbolizes in marketing richness, royalty, and wealth. The campaign is multi-channel, as you can spot it on TV, Youtube, social media, and of course, Out-of-Home. The ad followed the comedic direction as Mexican cartels/mafia are using Saula as their currency to settle deals. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Saula’s newest campaigns.
