We’re used to Zendaya taking our breaths away in the UAE’s outdoor advertising space, yet how come we’re still stunned every time she makes a special appearance? Popping up in Bvlgari Roma’s latest marketing campaign, Zendaya is ever-so-beautiful on Dubai’s streets. We just think it’s a safety hazard seeing her beauty while driving! The brand from Ahmed Seddeqi & Sons launched the OOH campaign, lighting up the jewelry industry after doing it in a previous OOH campaign for their OCTO watch collection. The brand advocate for Bulgari joins the exceptional world of the Eden High Jewelry collection, portraying with her distinguished attitude and style a delicate softness, full of vitality and passion, and relishing the freedom and pleasure of donning stunning creations. B.zero1's daring and forward-thinking attitude, as represented by Zendaya, is shown off on the billboards, as the collection is the star of their ad. The collection symbolizes an endless flow of possibilities and constructive change by channeling the power that underpins every new beginning, as told by Bvglari Roma. The iconic spiraled shape of B.zero1’s design pays homage to the fluid and architectural forms of Rome's majestic Colosseum while honoring outstanding achievements and fresh starts. Looking ravishing in the collection, Zendaya exudes femininity and simplicity in a softly-lit image, contrasting against the white backdrop. BackLite Media was behind the uni-poles in Dubai for Bvlgari Roma, released in February.
