The Lozan Urban Development Group was founded in 2007. Its path was marked from the start by consistent leadership, and it has grown over the years to become one of the fastest-growing firms in the Middle East.

 Over the years, the company diagnosed the best investment strategies until it arrived at its innovative business model, which includes a group of companies in several countries with significant investments in various sectors such as import and export, shipping, general contracting, general supplies, aluminum, timber, and a landscape company. The sector that rose in the Egyptian Market is the real estate sector of the group.

With the real estate developer expanding its reach now to Egypt, Lozan Urban Development decided to introduce the brand to Greater Cairo inhabitants using out-of-home advertising. Today the real estate developer amazes the public with very catchy visuals that illustrate the concept of breaking through solid ground and illuminating the lands with innovative and creative upcoming real estate projects. The structure of the ad message, “A Split Through Time” is “Coming” build up the sense of excitement and anticipation for what Lozan Urban Development will advertise next on the outdoor spaces of Greater Cairo.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

The Art & Science of OOH

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