Global Village fires up Dubai’s digital screens to announce its latest Kids Fest in all the fun and adventurous ways, and we are absolutely thrilled. In its previous campaign, Global Village also fired up the entertainment world with Ripley’s Believe It or Not Attraction. With a tagline that says “Make the World Your Playground,” the campaign starts off on the best foot, making childlike and witty headlines to grab the attention of all the kids and even adults out there. Phi Advertising and Group Plus' digital screens feature a little kid posing for the camera with some animated characters, blurring the world between fantasy and reality to make any viewer engage and get excited. The campaign also features Global Village’s website for people to get tickets, and the timing for the Fest, which starts from February 10th to February 26th, maximizing the amount of fun everyone’s going to have. This campaign is also featured in Arabic, allowing it to reach the broadest audience and as many people as possible, which is always something that makes an OOH campaign grow in strength.
