After sharing the home of Lego’s exclusive and certified stores, the top entertainment company never fails to impress the world with how the toy brand helps to unlock children’s creativity, this time with imaginary friends who will help keep them company! Aspiring to stimulate creativity and imaginative play, LEGO launched the new friends set, which includes Aliya, Paisley, Leo, Liann, Zac, Olly, Autumn, and Nova, the set’s characters displayed on the billboards, which are made as a way to inspire kids to immerse themselves in LEGO’s world and create their own storyline with LEGO friends, and as friendly as the tone of voice can get the statement used was “Say hi to your new friends” as a way to keep children entertained and included! One of the reasons LEGO is so famous is that it is so versatile and suitable for people of all ages. Individuals are only limited by their imagination, and anyone can create models just for the sake of building them or can build scenarios of anything they desire. The campaign bombarded Dubai’s ad spaces in the first week of February as digital screens and hoarding boards provided by BackLite Media.