Nabati, the latest one to watch out for in the food and beverages industry, has just launched a DOOH campaign in the UAE. From Americana Group, Nabati is expected to be a hit with vegans and those who want to switch up their diets to a healthier side. The meat-free and chicken-free Nabati product line from Americana is a source of plant-based nutrition and is succulent and juicy. These are all produced entirely of natural peas, without the use of preservatives, flavors, or colors that are artificial. With its two sections, the Americana Group manages 1,800 restaurants and 29 food manufacturing facilities across the UAE, KSA, Kuwait, and Egypt, providing the region's finest, most dependable, and safest cuisine. The green-toned digital billboards reflect the vegan part of the brand, and how it’s “plant-based”. Nabati markets its burgers as “Feel-Good Food”, as a man with curly hair devours the burger with a satisfied, delighted expression on his face. The tagline “Soooo Scrumptious” fits with the brand’s playful air and proves just how mouth-watering the patties are. Over digital screens, the campaign was released in the first week of February by BackLite Media.