The Hong Kong Bank, HSBC, returning to the OOH panel with a new campaign. The last campaign was back in November to promote their premier account for benefits for the whole family. This digital campaign is all about new beginnings as the bank is supporting its customers with whatever new life decisions they will take. As per HSBC’s website, it will take away the financing part so you can “spend more of your time focusing on what matters most.” The campaign used the narrative of “if you have future plans, yet you can still connect to your roots” to send the message of how the bank prioritizes identity even if you’re about to start a new adventure, which is an essential point to focus on. One important note is that in the video ad on digital screens, the first message, “How far are you willing to go?” is to enthusiast the audience and grab their attention. The campaign appeared in Dubai using digital screens during the first week of February with the help of the media provider Contour Media. And since we’re reviewing a bank, we can crunch some numbers; HSBC is a global banking giant, with over 7,200 offices in 85 countries across Africa, Europe, Asia, and the Americas and 232,957 employees all over the world.
