When it comes to snacking, one shouldn’t have to choose between tasty and nutritious, don't worry be-kind has it all figured out for healthy people out there and has brought both together, with recipes full of flavourful, high-quality ingredients, introducing Be-Kind special protein bar first debut covering Dubai’s advertising space. Be-Kind is reinforcing its position in the UAE market, by launching several billboards showcasing its protein bar among several other local retailers, it’s bringing attention and awareness to their brand. Coming out with a wide array of products like crunchy peanut butter, toasted caramel nut, peanut butter dark chocolate, maple glazed pecan & sea salt, honey roasted nuts & sea salt, double dark chocolate, caramel almond & sea salt, almond & coconut and finally the dark chocolate nuts & sea salt which is the star of the show on the billboards! The brand wants to send a message to the world through its campaign, to spread kindness. They believe when one feels good inside, they want to get out and do good outside. So basically they use their bars to inspire acts of kindness like displayed in their name to “Be-Kind”, to foster communities, and to fuel movement among people. Contour Media released digital screens in Dubai for Be-Kind Snacks, in the first week of February.