Baby Shop, the brand that we all love and that prides itself in “celebrating the realness of growing up and parenthood,” has recently appeared in a new OOH campaign in Dubai showcasing its amazing collection. The OOH campaign is simple and childlike, on Backlite Media's unipole and digital screen billboards all over Dubai to spread the news of the collection; it’s hard to go wrong with a campaign like this one. Each billboard features a picture of a different kid with a different outfit, gathering kids from all over the world for the campaign, showing real diversity, and catering to different tastes as well. The campaign also features a white background along with Baby Shop’s famous colorful logo in the top center, adding a bit of color and child laughter to each design. The digital screens also feature a group of kids wearing the new collection in one picture, with the picture disappearing to a tagline of “a New Collection” with Baby Shop’s website at the bottom center. Baby Shop has an all-inclusive campaign for kids. It has laughter, a child’s innocence, and so much more. It is also one of the fashion brands under Centrepoint, which is also a brand that is inclusive and likes to cater to everyone. Baby Shop’s latest campaign is light, warm, and full of simplicity. Make sure to tune in to know what they do next!
