After their latest OOH campaign in January advertising for the new Super Saytara meal, Hardee’s came back with a new outdoor advertising campaign announcing the release of their newest menu item “Peri Peri Double Hardee Sandwich”. The OOH campaign is meant to be informative and direct, it came with an appetizing photo of the peri sandwich, along with hot chili. Also, the name of the sandwich was added, the price of the sandwich, and the hotline “19066”. Moreover, they used Egypt’s mother tongue, the Arabic language, to communicate with almost every demography on the street. The campaign has been spotted in more than one cluttered location and major roads in Greater Cairo, which indicates a geo-distribution that targets a broad audience and therefore introduces the service to a newer demographic. The campaign came in different shapes and sizes. It’s worth noting that Wilber Hardee opened his first Hardee's restaurant in Greenville, North Carolina, on September 3, 1960. Now, there are 5,812 restaurants across the world, 386 of them in Egypt, owned by Americana Group! Learn more insights about Hardee’s campaign by checking out Monitoring Out-of-Home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai)
