Mcdonald’s, everyone’s beloved food service chain, is back again with another OOH campaign, gracing the streets of Cairo with its new and innovative ways to market for itself. In the previous campaign, Mcdonald’s was offering the “Double Offer” with only 69 EGP with two sandwich choices. In this campaign, Mcdonald’s is getting back to its roots by showing us its delicious sandwiches with their infamous invitations for people to join in on the feast. With a simple tagline “Are you gonna eat? Then, let’s Mcdonald’s” in bold black color, Mcdonald’s was able to grab the attention it needed. The campaign also features two famous limited edition sandwiches from the menu, one is the Mushroom Beef and the other Chili Chicken. The billboard also urges people to download Mcdonald’s app so they can get their hands on that deliciousness. Mcdonald’s is not only a foodservice, it is an invitation for everyone to join in on great food. It is a way for people to gather together, and every OOH campaign is definitely a reminder of that. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Mcdonalds’ newest campaigns.
