Radix Development Can Awaken Art! An Artsy Campaign Painted Greater Cairo’s OOH Chart

Radix Development Company is one of "Mowfak Holding" in Saudi Arabia, where Radix is the major agent for it in Egypt; with experience of over 65 years in Saudi Arabia and the entire gulf, Mowfak began to expand in their operations, resources, and investments since then. This puts it in a unique position and keeps them ahead of other competitors in the same field.

With February 2023 marking the real estate developer’s first appearance in the out-of-home spaces of Greater Cairo, Radix Development utilizes outdoor advertising to launch a branding campaign. The visuals for the campaign showcase dedicated billboards for the brand positioned in the center of the spaces and written in a big format. The accompanying billboard space showcases the real estate developer’s objective to bring art to life, which is highlighted in the ad message “Art Comes to Life”. Which format will art radiate a lively feeling based on its Architectural Design? Could we expect a modern or sleek residential/commercial project? 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign