Following their “Super Limo” campaign in Dubai, Pizza Hut came back with a new outdoor advertising campaign promoting their new “Ranch Menu”, the latest menu items they launched earlier this year. The Campaign “The Ranch Menu” is basically announcing the release of their new 3 ranch pizza items, Classic, Spicy, and BBQ. The billboards include the campaign name, names of the three pizza items, and pictures of every pizza from the ranch menu. Moreover, the color red is used to grab people’s attention and it’s also usually used in food ads because it revs up people's appetites and makes them hungry. Pizza Hut used both English and Arabic, to advertise their new pizza menu to communicate with almost every demography on the streets of The UAE. Also, the ad campaign was spotted on more than one major road in Dubai and Sharjah which indicates a geo-distribution that targets a broad audience and therefore introduces the new menu to a wider demographic. They also came in different shapes and sizes such as lampposts and hoarding to catch the eye of people driving from any direction. It’s worth noting that Pizza Hut has more than 18,000 restaurants in 100 countries around the world, 112 of them in the UAE. This campaign was revealed in Dubai and Sharjah in the first week of February, on Hoarding and Lampposts spaces, from Media World and Al Serh adv & pub.
