Following their preceding OOH campaign in Dubai, Dubai Opera has launched a new DOOH marketing campaign for Shrek The Musical, the latest show they’re putting on. From EMAAR, the musical comedy production will include a number of popular fairy tale favorites lighting up the stage, including the courageous Princess, the loud-mouthed Donkey, the short-tempered villain, and adored cookie. From February 22 and February 26, 2023, the fascinating live musical will present a series of spellbinding performances at Dubai Opera featuring everyone's favorite ogre, as advertised on the visuals. The digital screens give a hint as to what audiences can expect from the performance and show just how fun the show is, with glimpses of all the different characters. In a far-off country where everything is flipped upside down when an unassuming ogre arrives to save a feisty princess instead of the customary gorgeous prince, the performance will recount the spectacular story of Shrek. This live version of the performance will include innovative choreography, breathtaking backgrounds, and 19 new songs to the already well-liked soundtrack. This campaign was disclosed to Dubai in the first week of February, on digital screens, from BackLite Media.
