Since 1948, El Attal Holding has been extending the infrastructure of its portfolio by exhibiting a large number of projects ranging from new construction to repair and restoration of buildings, residential, industrial, and commercial. And now, in 2019, the real estate developer is using significant knowledge to create one-of-a-kind and distinctive real estate signatures.

It’s been a while since we last the real estate developers in Greater Cairo’s out-of-home spaces. The most recent appearance for El Attal Holding was on July 2020 with the marketing objective to raise awareness by branding their newest phase on an artistic vision that vibes with the peace of mind "Serenity Lane" is offering, El Attal has released tonnes of visuals to brand, promote, repost and announce all at once through its OOH  campaign.

Today El Attal Holding reappears in Greater Cairo’s outdoor media to share a very strong statement to the OOH viewers and potential property purchasers that “Powered by 75 Years of Achievements”, the real estate giant has “A New Vision for the West”. With such an exciting statement using a teaser campaign, what can be expected from the real estate giant?   

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

The Art & Science of OOH

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