As usual, we’re used to family-and-friends-oriented campaigns from Coca-Cola, something to warm our hearts while the drink cools us down, and they just did it again on Cairo’s OOH arena after their previous appearance. Coca-Cola Egypt has risen once again in the food and beverages sector, marking itself as one of the strongest in the market, always active and providing top-notch advertising. Coca-Cola relies heavily on smile-inducing images of family and friends and cleverly-written ad copies, spreading good vibes across Cairo’s roads with their bright red branding and warm advertising. In a subtle marketing tactic, even their color grading for these images is warm-toned! The gatherings in the visuals, from all different types of social circles and various situations, drive Cairo’s OOH audiences to go eat with a Coca-Cola in hand every time! Whether that’s a “burger and fries on the weekend”, or a “quick meal,” or a “light meal with the girls”, a “family gathering with home-made food”, or a “friends outing over burgers and hot dogs” and more; all food is better with Coca-Cola! Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to find out all the info for Coca-Cola’s campaign such as campaign type, kind, location, budget, media plan, and more.
