From their toothsome biscuits to their hand-breaded chicken tenders and sandwiches, they surely know how to stimulate appetite with an outdoor campaign. For over 60 years, Hardee's foodservice has brought communities together with quality, delicious food. With more than 1,800 restaurants across the U.S. and locations in 13 countries, they are committed to the best-tasting food to better serve their audience. Following their previous OOH campaign, the visuals display the two new launches, which are beef and chicken, over the regular black background in an extremely detailed and appealing way to give the audience insights about what they’re about to indulge in. The Tabasco sauce stands in between the sandwiches in the visuals to show people what’s special about the new sandwich, which is a unique creamy pepper sauce. It’s also worth mentioning that the font has been enlarged using white color, and ‘big deluxe’ is highlighted in yellow color. Finally, a straightforward call-to-action statement, ‘download the app’ from Google Play or App Store, in addition to their hotline. This campaign emerged in the first week of February in Dubai and Sharjah’s mega com, lampposts, and hoarding featuring on Media 24/7, OMS Advertising, and Site Global's billboards.
