AlUla Festivals are one of the most anticipated events in Saudi Arabia, and that’s for a good reason. This annual event showcases the rich culture and heritage of the region, bringing together people from all walks of life to celebrate the beauty of AlUla. A digital out-of-home (DOOH) campaign was launched to further promote the festival, leveraging technology to reach a wider audience. The DOOH campaign was strategically designed to capture the attention of passersby, whether they were walking, driving, or even riding public transportation. The campaign utilized digital screens and interactive kiosks that displayed videos, images, and animations highlighting the different attractions and events taking place during the festival. The previous campaign of AlUla Moments was back in November last year and was nothing less spectacular than the current one, which was displayed digitally as well. The digital out-of-home campaign provided several benefits for the AlUla festival. Firstly, it increased the visibility and awareness of the event, attracting more visitors and boosting tourism in the region. Secondly, it provided an immersive experience for attendees, allowing them to learn more about the culture and heritage of AlUla. Finally, it promoted several events at the festival, such as AlUla Arts Festival and AlUla Sky Festival. In conclusion, the digital out-of-home campaign for the AlUla festival was a great example of pioneering success, leveraging technology to effectively reach a wider audience and promote the event. Setting a great example of how technology can be utilized to enhance traditional marketing tactics and generate positive results. This campaign appeared in the first week of February in Dubai, featuring on BackLite Media and Hypermedia's Digital Screens.
