The float is about to sail away, and what’s better than sweet moments of life that can be filled with sweet edible drinks like Rani? The innovative and fun Rani float is back and better than ever after their last advertising campaign in October 2022, filling Cairo’s road with Rani’s float's outstanding ad campaign! The fun real fruit chunky product never misses, it wants to remind people of the cool refreshing drink they are, as a way to always stay on people’s heads, with its wide range of flavors from orange, peach, mango, guava, pineapple, grapes, and strawberry banana. The flavors are placed in separate visuals with a statement that says “a juice you can eat”, the exact literal meaning of what clients get behind the product, along with stating that fruits are 100% natural and real. As for Rani’s identity, their usual blue-to-dark to-purple background with fruit chunks floating around the billboard portrays that fruit chunks do come out of the drink. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Rani’s Campaign.
