It’s saving time with 2B! 2B Egypt has landed on Cairo’s OOH scene with a new OOH advertising campaign featuring Abdel Basset Hamouda and Basyoni, following their previous appearance with the same star ambassadors. 2B is revolutionizing the e-commerce industry by celebrating its presence in the Egyptian market of 23 years by hosting a huge February sale. They call the month “Saving February.” In this multi-channel campaign, including a catchy song by the singers in an unlikely duet, Cairo’s audiences have seen this campaign on their TV, their social media, and now on the roads, so they are being bombarded with the message in this saturating marketing tactic! The billboards include screenshots of the video they made with subtitles and ad copies to the side that explain their sale, like “Installments and Discounts Up to 50%”. They also include images of the well-loved ambassadors popping out of mobile screens, as they are a consumer electronics brand as well. The aforementioned installments are up to 24 months, provided by ValU. They subtly mention some electronics brands they have, such as Epson, Samsung Galaxy phones, and Soundcore by Anker. Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to find out all the details for this campaign such as campaign type, kind, location, budget, media plan, and more.
