The Tissot PRX Automatic Chrono watch is the beaming star of Rivoli Group’s newest OOH advertisement in Dubai. Preceding this, their previous pop-up spiked up interest in the jewelry world, as they always do. The Swiss-made watch is a must-have on any watch enthusiast's wish list. Designed for people with an eye for style and crammed with twenty-first-century functions in a Tissot case form from 1978. With a blue dial and white counters, this 42mm satin-finished steel watch adds to the casual 1970s sports watch aesthetic while maintaining the PRX's sleek, angular design. The PRX Chrono is driven by the Valjoux A05.H31 caliber, which gives the watch a 60-hour power reserve, and the traditional 3, 6, and 9 chronograph dial configuration. Photographed in an edgy, new style with blue and reddish lighting on a dark background, the watch is a beauty to take in and a sight to behold on the visuals. Similar to its predecessors, the watch maintains the angular 1970s style, replete with the band that we have grown to love on the PRX over the past several years. Tissot gives a peek at the product description on the billboards, “Swiss Made Chronograph Powered by Renowned Valjoux A05 Movement”. From Site Global and Phi Advertising in the fourth of week January, comes Rivoli’s campaign on digital screens and uni-poles in both Dubai and Sharjah.
