Following Wendy’s, a popular international QSR restaurant chain campaign a while back promoting the steakhouse cheeseburger, the popular brand launched a new advertising campaign to launch their new fired-up sandwiches for those who didn’t receive the news yet! \r\nThe aim of this campaign by Wendy’s is to bring the spotlight to Wendy’s latest must-tries on the menu by expanding it to new editions which are the fired-up chicken sandwich and the fired-up cheeseburger, which are shown in an extremely detailed way on the visuals with popping all-white meat chicken breast, fiery blend of spice, topped with jalapeño peppers, a jalapeño cheese slice, sriracha cheese sauce, crispy onion tanglers, and mayo, all sandwiched between a premium bun. While the cheeseburger shows the same exact ingredients but with beef of course. In addition to noting that these sandwiches are for a limited time only so that clients can rush into buying them, with a piece of extra advice on the visuals that these sandwiches are best paired with loaded fries, and Pepsi. Lastly, food apps like Talabat, Zomato, Deliveroo, Careem, and Noon Food bring Wendy’s to your doorstep. \r\nThe campaign was spotted in the fourth week of January as mega com and digital screens were provided by Arabian Outdoor and Group Plus.