DiDi resumes spreading awareness on Cairo’s roads through their campaigns, following the previous appearance; the transportation brand just launched a new campaign to tackle two important points that 100% of the users are looking for in applications such as DiDi. On the Ad’s copy, the first thing your eyes will lay on is the message which is “your road is safe, your payment is safe, and the smart one will take you to where you want” In the motto, the brand is sending a message to the women demographic that the trip is safe, while the second part is speaking to the demographic that uses the credit card as a payment method. And at the end, the ad’s message ended by referring to DiDi as “Smart.” The OOH campaign follows the Social Media campaign, the campaign following a famous marketing tactic called the “problem-solving selling approach” This approach depends on three elements: problem, thinking, and solution. And in this campaign, the problem that the majority are suffering from is either the obstacles in the trip or the payment, which brings the second element, which is thinking to download the application “The billboard gives you a choice to download it from the App Store or the Google play store“ and finally the 3rd element which is the solution which is the application itself. DiDi’s campaign is spread all over Cairo, which you can get more details about, including their OOH usage and more, by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
