The real estate industry in Cairo is buzzing alive with Bluetree’s latest OOH campaign for the New Cairo compound. The project from SKY AD. Developments follow the last one for Capital Avenue and its OOH advertisement. Driving down Cairo, you can see these giant billboards from a mile away and spot the bluer-than-blue visuals, attracting audiences with their vibrant colors. The campaign focuses on three ad copies, “Some places don’t just exist twice.”, “Some places just don’t come twice.” and “It Happens Once.” Bluetree efficiently highlights its tranquility and luxurious, exclusive positioning by combining simple blue designs and petal illustrations, and clever copywriting. They add their advertiser, website, and location in New Cairo to push those interested into taking action. From the UAE all the way to Egypt, SKY AD. Developments have ventured into the Egyptian market and taken it over by storm, gripping the real estate market with its experience and cultural taste. Whether it is used for residential purposes or for commercial enterprises, there is no denying that New Cairo is one of the most important locations in Greater Cairo. Additionally, because of the great demand for real estate in New Cairo, every developer is eager to construct at least one project there. Check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to find out all the details for this campaign such as campaign type, kind, location, budget, media plan, and more.
