Toyota Motorsports Academy is the latest venture from Al Futtaim Automotive and Toyota, spreading news of this exhilarating concept on Dubai’s OOH scene. The last OOH advertisement from the advertiser for Toyota was a massive 3-1 campaign, and this campaign is no stranger to dazzling OOH audiences. The chance to become a pro-off-road racer is granted through the specialist Toyota Motorsport Academy program. The Toyota Motorsport Academy winner would get a year as the Toyota UAE GR Ambassador in 2023, along with a number of other special privileges such as an opportunity to compete in the FIA Cross Country Challenge as well as all-expenses-paid travel to a worldwide racing competition where Toyota will be participating. Participants advance to the Toyota Motorsport Academy's next round through the development stage. The top 24 competitors would move on to the development stage after excelling in the recruitment round, where they were evaluated by a professional team on their skills. Their qualified teachers will then coach students to improve overall physical capabilities, media persona, and off-road driving abilities. Toyota believes that extreme environments are the finest ones for development. The road molds the driver as well as the vehicle, is their guiding principle, which is reflected in the visuals where a Toyota truck is seen tramping through the desert, with sand flying away from its speed and force. They invite Dubai’s OOH audience to “Become a Pro Racer”, starting in January 2023, and encourage them to sign up on their website. Media 24/7 was the media provider for Toyota campaign, striking Dubai in the fourth week of January on hoardings.
