One of the most dominant industries that occupy the out-of-home spaces of Greater Cairo is the real estate market. Throughout the years many real estate developers have advertised their various projects in East Cairo, West Cairo, and the North Coast. OOH, viewers have seen multiple projects for different needs, such as; Residential, Administrative, and Commercial spaces located strategically to ensure accessibility to all amenities. Today we see a different service provider that offers its services to the public. With the objective of satisfying the needs of potential property purchasers and potential property purchasers alone, we see a real estate broker rise on the outdoor spaces of Greater Cairo for the first time to advertise themselves with a branding campaign. With the creative approach towards selecting the brand's name, the brand appears as a question format that peaks the interest of potential property purchasers. With many real estate developers advertising their services, you may ask yourself “Y” you should utilize the services of “The Brokers”. Most potential real estate purchasers try to find the most optimal payment process to purchase their next space, whether it's “Cash” or “Installments” Y the Brokers share that they have the right answer for you! Curious to know more? The real estate broker displays their hotline as the call-to-action for the campaign, Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.