Who wouldn’t want to win an iPhone? Who wouldn’t want to get their favorite purchase at a small price or pay at an easier rate? The answer is all of us. That is exactly what Jashanmal is doing with its latest OOH campaign. In its previous campaign, Jashanmal was letting everyone know that it’s now open at Dubai Festival City Mall. In this campaign, like always, Jashanmal went all in with a huge hoarding campaign in Dubai. The campaign is simple; it features a brown background and a big clear font to feature the information. The tagline says “Win iPhone 14 for AED 199 Everyday” in capitalized letters and in English and Arabic. The campaign also features a mock-up of an iPhone 14 to stress the idea. The OOH campaign is accessible and easy. It draws attention to it in every way without pushing too hard on anyone to make the purchase. It is a good promotional campaign that features the exact offer along with the website link without telling the audience that they have “to do” anything, which is what all great campaigns do.
