By observing a pain point in the Egyptian real estate market, OAD Developments in partnership with the Military Production Authority for Projects and Engineering Consultations decided to take the initiative to develop the largest complex of commercial and industrial stores in the heart of the 6th of October! The 20+ years of experience real estate developer who has showcased a record of success in Egypt and the Gulf Region utilized Greater Cairo’s out-of-home spaces for the first time in December 2022. With the initiative to develop the largest commercial complex and industrial stores, OAD Developments used the OOH medium to advertise West Al Balad! The objective of December’s campaign was to inform OOH viewers and potential commercial property purchases of the development of the 45,000 square meters project! Post-December’s campaign, the real estate developer decided to appear today to advertise on Greater Cairo’s outdoor space an enticing payment plan for interested property buyers. With an average payment plan of 6 years and a 0% downpayment, the probability of contacting OAD Developments’ hotline which is set as the campaign’s call to action is highly probable! Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
