Al Dar, the real estate developer that owns the most known Yas Island, is up to some revolutionary projects with Diamond Developers. The code word is “sustainable.” Basically, it’s a sustainable city that uses clean energy, locally grown food, recycled water, and waste with access to clean mobility. Believing that the year 2023 is the year of sustainability, as per Jonathan Emery, Chief Executive Officer at Aldar Development's latest press meet. In a campaign drenched in green and using a clean digital format to announce the project’s launch, both real estate developers decided to brand the project in the cleanest way possible just to confirm their objective. The ad’s copy was another element to strengthen the brand’s promise as you can spot a couple of mottos such as “Made for today by creators of a better tomorrow” and “Life as it should be.” Another thing we’ve noticed is that although the campaign is digital, it took different sizes to adapt all the spots placed in. It’s worth mentioning that the campaign was using programmatic digital OOH (pDOOH) through media providers BackLite Media, Group Plus, Hypermedia, and Phi.
