The Middle East's largest retailer, carrying the world’s most loved brands Sun & Sand Sports drops a new campaign bomb for UAE’s road-out lookers with world-renowned American DJ, record producer, and rapper DJ Khaled Shifting their focus from pure performance to a brand that makes sports fun for everyone! Their last OOH feature was a very long while ago in their ‘feel limitless’ campaign. As displayed in the billboard, DJ Khaled is shown in various settings committing to more than 1 sport, starting from sandboarding to tennis, golfing, basketball to vr boxing, and gymnastics, basically trying a little bit of everything encouraging the ad’s target audience to try the variety of sports the world has to offer and do so as well! The campaign’s message 'Commit to Nothing' sees the record producer impart life lessons by emphasizing enjoyment over endurance, demonstrating that sport isn't just for a select few with the perfect physique, but can be enjoyed by anyone - regardless of body type, talent, or tastes. From Media 24/7 and Contour Media, the campaign has been witnessed in the fourth week of January as uni-poles, hoarding boards, and digital screens.
