WOO, the global Out of Home Association that works to promote and improve the OOH industry on behalf of its members, is holding the first in-person MENA Regional Forum. Elda Choucair, CEO of Omnicom Media Group, has been chosen as the keynote speaker of the first WOO’s in-person MENA Forum. The Forum will be held in Dubai UAE from the 15th to 17th of Feb 2023 Chocair was a very convenient choice to be the spokesperson for such a big event like this one. Due to her 15-year history and experience at Omnicom Media Group MENA. Elda was the COO of OMG and got promoted in 2021 to the CEO of the company. Choucair is a founding member of the Unstereotype Alliance, a board member of the Interactive Advertising Bureau GCC, the International Advertising UAE Chapter, and vice-chair of the Advertising Business Group. The MENA Forum follows WOO's first post-pandemic in-person Global Congress in Toronto and our first in-person APAC Forum in Kuala Lumpur in October, as well as building on the success of virtual Forums for Europe, Asia, and Africa in 2021 and early 2022. A full schedule of events and speakers from the area and the larger worldwide Out of Home sector will be available. Maintaining OOH's Advantage in a Digital World, Driving Growth in OOH via Audience Measurement, and Making the Most of OOH's Programmatic Opportunity are some of the subjects to be covered. In the light of welcoming Elda, Tom Goddard says:” We are immensely honored to welcome Elda as a keynote speaker at our first in-person MENA Forum. She is a pioneer in the MENA advertising world, not only dynamically expanding the development of the Omnicom Media Group MENA but also as an active industry figure championing many causes relating to diversity, equality, inclusion, and sustainability.” For a forum overview, click here For registration, Click here
