The most famous Foodservice on planet Earth, McDonald’s, is up again with a new campaign and a new promotion! After its previous campaign that was on the roads not long time ago that QSR decided to revisit with a new campaign. Manfoods' QSR, this time, offers the “Double Offer” with only 69 EGP with two choices, Chicken Macdo or McDonald’s double with fries and a soft drink. As usual, McDonald’s artwork used their famous Yellow and Red colors which is pretty mutual among many fast food restaurants globally. In marketing, using both colors, red triggers stimulation, appetite, and hunger; it attracts attention, while Yellow triggers feelings of happiness and friendliness. The campaign, as usual, targeted the cluttered spots in Cairo between bridges and suburbia to balance the appearance and make sure that the majority got the message. One thing very famous about McDonald’s is that it’s the master of localization, meaning that the restaurant in each country adapts its cuisine to copy the nutrition habits of the country. Top of the list was the most famous McArabia (excluding the pork) that was directed to Arab countries. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
